Hi, we're Usermagnet - a boutique copywriting agency for busy B2B SaaS brands that need a reliable content provider.

SaaS Copywriting Agency

Every SaaS marketing team eventually runs into the same problem – no skills or resources to write all the copy they need to truly connect with the target audience, tell their story and drive more leads or demo requests.
Luckily, we’re here to help you overcome it.

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In the last 4 years, SaaS brands like AdEspresso, SEMrush, seoClarity and countless others have used our extensive copywriting experience, high-degree of industry expertise and great comfort in writing for SaaS audiences to:

  • Establish themselves as thought-leaders
  • Raise brand awareness, and
  • Fuel their growth

Want to put our expertise to work for you too?

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Copywriting Services

What We Can Write for You

blog content writing

Authority Blog Content
(1000-1500 words)

long-form copywriting

Long-form Content
(2000 words and more)

lead magnet copywriting

eBooks & Whitepapers
(Gated content for lead generation)

email copywriting

Email Copywriting
(Newsletters, Drip Campaigns)

sales enablement copy

Sales Enablement Content
(Case Studies, Whitepapers, Product Sheets, Presentations, and more)

Landing page copywriting

Landing Pages
(Product Pages, Sales Pages, and more)

Interested? Let's talk

Looking for help with developing content for your brand? Send us an email and let’s discuss how we could help.

No account managers, no ordering software. When working with us, you communicate directly with the people writing your content.

Here are some of the SaaS brands we've already helped

our clients

And here's what they say about working with us

Pawel and Usermagnet do an amazing job with our content development. Not only do they write the blog topics we brainstorm internally, they help craft the objective ideas to make posts engaging.
I appreciate the most their ability to get the content done with little direction within the process.  – Tania German, Sr. Marketing Manager at an Enterprise SaaS Organization

We have been working with Usermagnet for well over a year and absolutely love it! Pawel and the team are incredibly professional and creative. The Usermagnet service as a whole has converted an incredibly time consuming and resource intensive process into a nice and neat package.
It really is a no brainer for our team to leverage Usermagnet’s expertise for the foreseeable future. – Dan Goldstein – Director of Marketing, GMS Live Expert

Pawel from Usermagnet is one of the best writers we’ve ever worked with. He immediately understood the kind of content that our audience like and constantly delivers great articles, on time.
All his articles are well researched, full of data points and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback to scale our marketing effort – Massimo Cheruzzi – CEO, AdEspresso

Pawel has been a great contributor to the WisePops blog, and has proven to be both creative and super effective.
He also has a great knowledge of the SaaS industry and knows what you need before you ask. I am super happy to work with Pawel and Usermagnet and will definitely continue working with them into the future. – Ben Cahen – CEO, Wisepops

The Usermagnet team have been writing content for Attach for the last six months, consistently delivering engaging blog posts and lead magnets that our audience loves.
I’m happy to recommend Usermagnet to any SaaS company looking for outstanding content solutions. Mia de Besche – CEO, Attach.io

Frequently Asked Questions

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Why do you only work with SaaS brands?
Because SaaS is what we know best. Usermagnet was built on years of experience in the software industry, and our high degree of specialised knowledge in the SaaS market, helping us deliver the biggest value to our clients.

What does it mean that you’re a boutique agency?
It simply means that we’re a small company, tiny really. This is obviously great, as you always get highly personal service when working with us.

But it also means that we get booked up pretty quickly. Currently, our average lead time is about 2-3 weeks.

Will you work with my competitors?
When you write content in a single market, like we do, it’s only natural to eventually be approached by competing companies, and we’re often asked how we manage to work with businesses that target the same audience.

And so, here’s how we deal with that:

We accept no more than two companies targeting similar audience with identical or very similar products.

However, we also give the first one that hired us the right to buy exclusivity. By paying a higher rate, you can lock us from working with your competitors for the duration of the engagement.

Can I secure a place in your schedule?
Sure you can. However we don’t book clients in on the sole promise. We can book you into our schedule only upon a receipt a payment or a deposit, depending on a job size.

Where are you located?
Usermagnet is based in Drogheda, a beautiful town in the North East of Ireland, and we work with clients from all over the globe.