About Us

Welcome to Usermagnet. We create and promote content for you so you could focus on growing your SaaS.

Pawel Grabowski, founder, SaaS content marketing agencyHi there, I’m Pawel Grabowski, an experienced and industry-recognized SaaS copywriter with over 5 years’ professional experience (incl. 3+ years of writing exclusively for the SaaS market).

I’m the founder of Usermagnet.io

Over the last couple of years, I wrote hundreds of blog posts, guides, tutorials, landing pages, eBooks and other lead generation assets that helped SaaS companies like AdEspresso, Attach, SEMrush, SERPs.com and many others increase online visibility, attract large audiences, generate leads and convince new users to try their products.

I’ve also written content for:

  • Wisepops
  • Drift
  • Ahrefs
  • Uservoice
  • Userlike
  • Growbots
  • Agency Analytics
  • Contentmarketer.io

And many others

Working with these founders and CEOs, I discovered that two specific problems prevent SaaS companies from achieving the full success with content:

  • Lack of time and resources to dedicate to planning, creating, and promoting content assets.
  • Little or no expertise to deliver and measure successful content marketing programs.

And so, the idea for usermagnet.io was born.

My goal for Usermagnet  is simple – to create and promote the content for you so you could focus on growing your SaaS.

Here’s what makes Usermagnet ideal to create content for you:

First of all – because I ran a software company too!

From 2007 till 2010, together with a friend of mine, I ran a software development company called ThinkTwo. Our main product was a Content Management System called inContext. We also created custom applications for our clients.

My main responsibility in the company was to promote, market, and sell our products and services. And that was the first time I used content to grow our client base.

Because of this experience, I perfectly understand your challenges and goals, and what you need to do to achieve them.

I’ve also worked as a copywriter exclusively in the B2B SaaS industry for the last 3+ years.


I researched your marketing challenges academically. I hold MSc in Marketing with a thesis on SaaS.

As a result…

At Usermagnet, we have a high degree of specialized product knowledge when it comes to selling B2B SaaS products

Everything we do is based on my vast experience with writing exclusively for B2B SaaS companies. As a main content strategist, I use this experience to quickly identify your company’s needs and design strategies to help achieve your goals.

We also have a great comfort writing for B2B SaaS audience

As a former software company owner, I have walked more than a mile in your shoes. I promoted, marketed and sold software products and understands your audience, what makes them tick and how to best communicate the value of your product to them.

And we have a deep understanding of the most current SaaS marketing strategies

Thanks to recently completed Masters in marketing (with dissertation on SaaS marketing) and background in business, I can understand your company’s challenges, uncover your message and devise the best way to communicate it in a clear and concise way.

Put the Content to Work


Content is a key marketing strategy for raising product awareness and attracting new users.

But it’s also time-consuming and requires an in-depth know-how to produce meaningful results.

That’s where we come in.

I launched Usermagnet with a single goal in mind, to help B2B SaaS companies generate more leads and grow the user base.

We work in partnership with our clients to deliver content marketing programs that drive specific business results:

  • Attract more website traffic
  • Generate qualified leads
  • Build and nurture an email list
  • Build your authority and audience

I believe in an “in your shoes” approach to doing business. That’s why at usermagnet, we invest time to understand our clients’ products to design and deliver the best strategy to their needs.


No sales people or project managers involved. Promise.