This Is How To Improve Existing Content: 3 Strategies We Always Recommend Our Clients

December 2, 2017 in Content Creation

You know, to me, companies tend to focus a touch too much on creating MORE content, and ignore boosting results from assets they already have.

(And no, of course, I’m not suggesting that you should abandon your content calendar at once and just focus on updating existing posts. We’d be pretty much out of business, if you did 🙂

But the fact remains that there’s more life in blog posts and other content you’ve already created.

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6 Types of Blog Posts SaaS Companies Should Publish to Boost Conversions

October 17, 2017 in Content Strategy

blog post types

Frustrating, isn’t it? Your content team puts so much time and effort into every blog post.

And yet, this content fails to generate any meaningful results.

Traffic doesn’t grow as you had hoped for.

And your conversion rates are far behind your campaign goals.

frustrating content creation

But you know, sometimes just publishing content isn’t enough to achieve results.

You also need ensure that you’re using content formats guaranteed to engage your audience.

And in this post, I’m going to discuss the types of blog posts your content team should be writing to boost conversions.

Interested? Let’s get to it then.

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How to Win the Audience in Industries Dominated by Big SaaS Brands

May 30, 2017 in Content Strategy

Win the audience in industry dominated by big SaaS brands

Scary, isn’t it? You want to use content to win the audience and raise awareness about your product.

But no matter what topic you pick, it turns out some other SaaS company has already covered it.

(Not to mention, in great detail at that.)

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And given their size and authority, you feel that you simply can’t break through, and connect with people who need this advice.

Or can you?

Because you know, the fact that you have to compete with large enterprises with their enormous budgets for anything from content writing to promotion, and big marketing teams doesn’t mean that you won’t be able to grow the audience and attract more users.

Quite the opposite, in fact.

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[Podcast] How To Find The Best Keywords For Your Content With Tim Soulo From

May 16, 2017 in Podcast

Podcast Tim Soulo

Look: There are many channels you could use to drive traffic to your content – social media, email, referrals…

But SEO beats them all.


And yes, I know that growing organic traffic takes time and effort. But let me tell you, once you get to the point where your posts rank well enough, you start reaping huge rewards – you constantly get more of relevant visitors (meaning: potential users).

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[Podcast] Developing a Unique Tone of Voice for Your Content with Rachel Foster

April 11, 2017 in Podcast

Podcast Rachel Foster

I’m sure there are websites or blogs or even specific people whose writing you follow. There’s something that attracts you to it, and resonates with you. It makes you read their posts, and long for more. And quite often, that something is their tone of voice – the way they communicate with you, and the words they use to the explain whatever problems or issues their content is about.

And in this episode, I’m talking with one of my favorite writers, Rachel Foster about different ways that you could use to develop your own or your company’s tone of voice, and use it to connect and engage your audience.

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