Has this ever happened to you before?
You published a new post. Excited about all the great insights you shared you rush off to tweet your audience about it and then…
… watch the analytics on your site remain stuck at zero.
It seems that your audience doesn’t care about your advice, right?
Or that what you’ve published failed to strike a chord with them.
Or maybe they simply didn’t notice your tweet.
You have to admit; Twitter’s become a crowded place. Internet Live Stats says that there are 7255 tweets sent every second!
And so, your post’s headline and the link no longer breaks through the noise.
Luckily, that doesn’t mean your blog can’t get noticed. You just have to know how to talk about it for your audience to see it.
And in this post, I’ll show you five actionable tips for ensuring your content stands out on Twitter.
Ready? Let’s get cracking then…
#1. Include an Image in Your Tweet
If there’s one strategy you could use right now to increase your tweets engagement, it’s this:
Add an image to your tweet.
Here, let me explain.
The web’s becoming more and more visual.
And as we begin to rely on images to carry the message, we also become more tuned in to spot them.
It comes as no surprise then that tweets with images drive higher engagement rates.
Here’s let me show you some proof of that:
In their mini-test, Buffer discovered that tweets with images received 18% more clicks that those without.
They also discovered that image tweets get 150% more retweets than their plain text counterparts.
And Postcron, Buffer’s competitor, reported that users are 34% more likely to share a tweet with an image.
What’s the easiest way to create tweet images?
If your posts include a featured image, you could simply tweet that.
Both allow you to design simple social media graphics.
Pablo offers very basic tools. It’s super simple to use though, particularly if all you want is a background and some text on top.
Snappa, our tool of choice, by the way, offers more sophisticated tools to create advanced graphics. At the same time, it requires no design knowledge to use.
Here are two images I created for one of our earlier posts.
A simple image, created with Pablo:
And more advanced graphic with Snappa:
Test them both to see which one would work best for you.
#2. Write in Emoji
Smiley. Wink. Crying face…
I’m sure you know and understand them all.
And no surprise, Emoji have become the first international language.
Over 92% of internet users communicate with emoji. 30% do it a couple of times a day. 33.5%, a couple of times per week.
And hell, according to Instagram, they’ve already replaced the internet slang. LOL, LMAO, these are the things of the past.
Today we just fire off a smiley. And everyone knows what we want to say.
And here’s the catch:
We not only understand emoji. We notice them right away too.
Take a look at your Twitter feed and I’m sure you’ll spot emoji tweets first.
Where to get emoji to include in your content?
#3. Tag Influencers
You don’t always need a catchy headline or an image to get your tweet noticed.
Sometimes, you could achieve the same result by simply featuring someone your audience considers influential.
Intrigued? Let me explain.
Every one of us follows some people online. These could be other business owners you look up to. Influencers whose ideas energize you. Or the industry’s movers and shakers who help you stay on top of recent changes and developments.
And whoever they are, you naturally crave more advice from them.
So imagine your reaction to seeing a tweet mentioning such person…
You’d naturally spot it and most likely, click it too, right?
Enter tagging influencers strategy.
Here’s how to use this strategy:
- Include one or two your audience’s influencers in your content.
- Find their Twitter handles if you don’t know them yet.
- Tag them with a hashtag featuring their name (for example, to tag me you’d use “#pawelgra77”)
Naturally, tagging an influencer will also put your message and content on their radar. And chances are, they’ll either quote or comment on it, telling their audience about your content.
Note: There’s a reason why I prefer to tag instead of mention influencers. This way you’re not seen as someone who just wants to put your content on their radar but genuinely promotes their involvement.
#4. Ask the Audience Questions Regarding Your Content
Questions = Engagement.
Scientists have already proved that our brains are wired to notice questions.
Just think about it. No matter how focused you are, deep in your thoughts, you’ll always notice when someone asks you a question, right?
And you can use this trait of our behavior to increase your Twitter engagement.
Instead of tweeting a post’s headline or quote, ask your audience something relating to the post. Providing that the question touches on their needs, curiosity or pain point, it should generate more engagement and clicks.
#5. Write Shorter Headline
Did you know?
Tweets under 100 characters generate higher response rates.
Of course, this doesn’t mean that you should go and cut every tweet you publish to just a handful of words.
However, if you manage to communicate your content’s essence in a shorter sentence, you may stand a greater chance of engaging the audience.
Why? Because shorter sentences tend to be more provocative. They communicate mystery.
Just take a look at this tweet. It reads “Changes for Twitter.”
There is no other explanation about those changes, who they’re going to affect, and when they go live… nothing.
Tweets like that put your brain into overdrive. Questions begin to run through your mind.
- “Is this something that will affect me?”
- “Is my social media strategy in danger?”
- “Will I have to learn a new skill?”
And as a result… you click the link.
So, experiment with shorter headlines. Take your post’s headline and rewrite it to include no more than 100 characters. Create a couple of variations and test which approach engages your audience the most.
In time, you could even develop a series of formulas for short, provocative tweets and cut your writing time.
With thousands of tweets posted every second, getting your content noticed on the social network is one heck of a task.
Not impossible, though.
Strategies like including images, tagging influencers or writing more provocative headlines, will help your content tweets break through the noise.