Archive by Author

How to Win the Audience in Industries Dominated by Big SaaS Brands

Win the audience in industry dominated by big SaaS brands

Scary, isn’t it? You want to use content to win the audience and raise awareness about your product. But no matter what topic you pick, it turns out some other SaaS company has already covered it. (Not to mention, in great detail at that.) And given their size and authority, you feel that you simply […]

How To Find The Best Keywords For Your Content With Tim Soulo From Ahrefs.com

keyword research interview with Tim Soulo

Look: There are many channels you could use to drive traffic to your content – social media, email, referrals… But SEO beats them all. Every.Single.Time. And yes, I know that growing organic traffic takes time and effort. But let me tell you, once you get to the point where your posts rank well enough, you start […]

Developing a Unique Tone of Voice for Your Content with Rachel Foster

rachel foster podcast interview

I’m sure there are websites or blogs or even specific people whose writing you follow. There’s something that attracts you to it, and resonates with you. It makes you read their posts, and long for more. And quite often, that something is their tone of voice – the way they communicate with you, and the […]

Using Marketing Funnels to Boost Your Content’s ROI with Greg Hickman from System.ly

Podcast Greg Hickman

I’m sure you already know that content gives us, marketers, an incredible opportunity to attract relevant visitors, and convert them into trial users (and later, of course, into paying customers). But I bet you struggle with figuring out how exactly to do that, right? You wonder how to create a content marketing funnel that would help […]

How to Reach a Wider Audience Through Podcasting with Andy Baldacci

Andy Baldacci Podcast

I’m sure you know this already – podcasting is a hugely successful content strategy for building your authority, and attracting new users. And if you’re wondering how to actually start a podcast, what show format would be the best for your SaaS, and what skills you’d need to learn, then you’ll love this episode. Today, […]

Building a Thriving SaaS Community Around Your Blog with Alex Theuma from SaaStock.com

Building a SaaS community with Alex Theuma from SaaStock

I’m sure you already know the so many benefits of building a community around your SaaS – from unparalleled audience insights to word-of-mouth influence. But how do you actually build a thriving community? That’s exactly what I’m talking about with Alex Theuma, the guy behind a massively popular SaaScribe blog, host of the SaaS Revolution […]

How to Promote Your Content with Influencer Outreach with Dave Schneider from NinjaOutreach.com

influencer outreach dave schneider ninjaoutreach

There’s a lot of talk about influencer outreach. Some marketers list it among the most effective strategies, the others slate and call it nothing short of spam. And so, for this episode, I invited someone who’s not only extremely knowledgeable about influencer outreach but also, runs software that allows users reach out and build relationships […]

Competitor Research: How to Evaluate Your Competitor’s Content (and Find New Opportunities)

competitor research evaluating competitor's content

Look, I admit it, saying that competitor research is a crucial part of any content strategy sounds so freaking cliche. But it’s true. You know, you can analyze your market, audience and their pain points as much as you like… …but unless you also understand your competitor’s strategies, you stand a little chance out there. Why, […]

How to Optimize Your Blog for Higher Conversions with Alex Birkett from ConversionXL

Alex Birkett Interview

I have absolutely incredible episode for your today. I’m talking with Alex Birkett from ConversionXL about different ways to optimize a blog for higher conversions. During the chat, we’ve discussed the difficulties SaaS companies face when trying to convert blog visitors, how visitor behavior has changed recently, and what typically prevents visitors from acting on […]