Archive by Author

Using Marketing Funnels to Boost Your Content’s ROI with Greg Hickman from

Podcast Greg Hickman

I’m sure you already know that content gives us, marketers, an incredible opportunity to attract relevant visitors, and convert them into trial users (and later, of course, into paying customers). But I bet you struggle with figuring out how exactly to do that, right? You wonder how to create a content marketing funnel that would help […]

Building a Thriving SaaS Community Around Your Blog with Alex Theuma from

Building a SaaS community with Alex Theuma from SaaStock

I’m sure you already know the so many benefits of building a community around your SaaS – from unparalleled audience insights to word-of-mouth influence. But how do you actually build a thriving community? That’s exactly what I’m talking about with Alex Theuma, the guy behind a massively popular SaaScribe blog, host of the SaaS Revolution […]

How to Promote Your Content with Influencer Outreach with Dave Schneider from

influencer outreach dave schneider ninjaoutreach

There’s a lot of talk about influencer outreach. Some marketers list it among the most effective strategies, the others slate and call it nothing short of spam. And so, for this episode, I invited someone who’s not only extremely knowledgeable about influencer outreach but also, runs software that allows users reach out and build relationships […]

Competitor Research: How to Evaluate Your Competitor’s Content (and Find New Opportunities)

competitor research evaluating competitor's content

Look, I admit it, saying that competitor research is a crucial part of any content strategy sounds so freaking cliche. But it’s true. You know, you can analyze your market, audience and their pain points as much as you like… …but unless you also understand your competitor’s strategies, you stand a little chance out there. Why, […]

How to Optimize Your Blog for Higher Conversions with Alex Birkett from ConversionXL

Alex Birkett Interview

I have absolutely incredible episode for your today. I’m talking with Alex Birkett from ConversionXL about different ways to optimize a blog for higher conversions. During the chat, we’ve discussed the difficulties SaaS companies face when trying to convert blog visitors, how visitor behavior has changed recently, and what typically prevents visitors from acting on […]