There’s a lot of talk about influencer outreach. Some marketers list it among the most effective strategies, the others slate and call it nothing short of spam.
And so, for this episode, I invited someone who’s not only extremely knowledgeable about influencer outreach but also, runs software that allows users reach out and build relationships with influencers – Dave Schneider from Ninja Outreach.
In our talk, we focus primarily on using influencer outreach to promote content. However, Dave also shared many interesting insights for using this strategy in other areas of your marketing.
So, if you’re interested in learning how to use influencer outreach to drive traffic to your posts, and avoid many rookie mistakes, this is the episode for you.
Some of the things Dave discussed during the interview:
- What exactly is influencer outreach?
- Where do you start with an outreach strategy aimed at promoting content?
- How do you identify someone as an influencer?
- How do you overcome a problem of messages sounding dull and “templated”?
- What are the most common mistakes companies make with influencer marketing?
What you’ll learn from this episode:
How to properly run an outreach campaign,
The most common myths about influencer outreach,
How to create influencer outreach template that doesn’t sound like a template,
How to engage someone with an email.
About Dave and Ninja Outreach:
Dave is the co-founder of Ninja Outreach and a digital business veteran.
Ninja Outreach is an all-in-one influencer outreach software that allows businesses to find influencers, build relationships with them, and deliver influencer marketing campaigns.
Thank you for listening!