Using Marketing Funnels to Boost Your Content’s ROI with Greg Hickman from

Podcast Greg Hickman

I’m sure you already know that content gives us, marketers, an incredible opportunity to attract relevant visitors, and convert them into trial users (and later, of course, into paying customers).

But I bet you struggle with figuring out how exactly to do that, right? You wonder how to create a content marketing funnel that would help you convert someone from a casual visitor to a trial user, ideally on autopilot.

If so, then you’ll love this episode. Today, I’m talking with Greg Hickman from Greg is by far one of the biggest experts on building marketing funnels. And in our talk, we discuss various strategies for launching content-based funnels.

What really stood out for me from this conversation was Greg’s division of leads according to the severity of their problem, and strategies to target each group with relevant message (which we discuss closer to the end of the episode).

So, if you’re interested in learning why you have to create a marketing funnel for your blog, and how to do it, then this episode is definitely for you.

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Some of the things Greg discussed during the interview:

  • 3 types of leads, depending on how they perceive the problem
  • Types of funnels you could launch on the blog
  • A typical funnel structure

What you’ll learn from this episode:

  • What exactly is a marketing funnel
  • How to decide what funnel is right for you
  • When to launch a funnel, and how to target users at the earliest stages of the buying cycle

About Greg and

Greg Hickman is a marketing funnel strategist and founder of, a marketing automation consulting and education company working primarily with online businesses such as Entrepreneur on Fire, Jon Loomer, Chris Ducker and and other market leaders.

He’s a blogger, podcaster, speaker and his work has been featured on Copyblogger, Social Media Examiner,, Target Marketing Magazine and more.

Resources Mentioned:

How to Get in Touch with Greg:

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