In this episode, I’m talking to Pierre Lechelle about a powerful growth strategy you may have heard a lot about already but chances are you’re not sure how to implement – content hacking.
Some of the questions I asked Pierre:
- What exactly is content hacking?
- How do you plan a content-based growth hacking strategy?
- How do you position the content in front of the target audience?
What you’ll learn if you listen to this episode:
- The difference between content hacking and content marketing.
- Pierre’s favorite content hacking strategies.
- The importance of customer research in content marketing.
About Pierre Lechelle
Pierre Lechelle is a growth hacker who specializes in helping SaaS startups grow through digital marketing.