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[Podcast] Introduction to Content Hacking with Pierre Lechelle

Content hacking with Pierre Lechelle

In this episode, I’m talking to Pierre Lechelle about a powerful growth strategy you may have heard a lot about already but chances are you’re not sure how to implement – content hacking.

Some of the questions I asked Pierre:

  • What exactly is content hacking?
  • How do you plan a content-based growth hacking strategy?
  • How do you position the content in front of the target audience?

What you’ll learn if you listen to this episode:

  • The difference between content hacking and content marketing.
  • Pierre’s favorite content hacking strategies.
  • The importance of customer research in content marketing.

About Pierre Lechelle

Pierre Lechelle is a growth hacker who specializes in helping SaaS startups grow through digital marketing.

Resources Mentioned:

How to get in touch with Pierre

Pierre on Twitter

Pierre on Linkedin

Thank you for listening.

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