I’m sure there are websites or blogs or even specific people whose writing you follow. There’s something that attracts you to it, and resonates with you. It makes you read their posts, and long for more. And quite often, that something is their tone of voice – the way they communicate with you, and the words they use to the explain whatever problems or issues their content is about.
And in this episode, I’m talking with one of my favorite writers, Rachel Foster about different ways that you could use to develop your own or your company’s tone of voice, and use it to connect and engage your audience.
So, if you’re interested in learning how you could create content that stands out because it doesn’t sound like everyone else but sounds exactly like you, then this episode is for you.
Some of the questions I asked Rachel:
- Why do you really need to develop a tone of voice?
- What are the elements of a strong tone of voice?
- How to document your company’s voice?
What you’ll learn from this episode:
- Why you need to have a unique tone of voice if you want your content to stand out.
- Where to begin looking for your tone of voice.
- The decision-making process that goes into developing a tone of voice.
About Rachel Foster
Rachel is an award winning copywriter and content marketer with over 11 years of professional experience, and expertise in writing for technology and software companies.
Rachel’s runs Fresh Perspective, a copywriting studio that helps B2B companies generate high-quality leads and increase sales.
How to get in touch with Rachel:
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